I created a unique illustration style for a children’s digital product, designed to feel warm, playful, and full of personality. Using Midjourney as part of the creative process, I explored characters, shapes, colours, textures, and small details to build a visual language that felt distinctive to the brand. The goal wasn’t simply to create pretty images, but to develop a consistent illustration style that could work across the whole product experience.
The illustrations were used across the app — from onboarding and main screens to story experiences — as well as on the website. Each one was created to feel approachable and engaging for children while still fitting naturally into the overall product and brand.
